The Guarantee No One Talks About

Why going beyond the payoff creates the identity you actually want

The reverse guarantee.

Who’s had this thought to themselves before?

You must be crazy!!

Putting in all of that extra work WITHOUT any assurance that you win the business.

Damn right, you have to earn it every step and can give it everything you’ve got and still come out with nothing…OR!

Maybe not?

Stay with me here…

Buyers today have all the leverage, the can get whatever they want on demand. Literally.

Yet, they still ask for guarantees on the product being sold?

Hm. Ok makes sense.

See what had happened was… I’ve got a live one still in pursuit of.

$25,000 worth of revenue.

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