Your Weekly Weapon…

Most people follow up with one message.

One time.

At one stage.

Or to the wrong stage, wrong time.

Selfishly.

That’s why most follow-up falls flat.

This week’s weapon busts that painful idea.

This brain based map shows you the 5 Hot Zones.

The 5 your buyers move through and what they actually need to hear, see, or experience in each one.

Consideration – What triggered their attention?

Trial – What gets them to test the waters?

Purchase – What shifts them from interest to commitment?

Consumption – What keeps them engaged after the sale?

Repurchase – What gets them coming back?

Use this to assess your current follow-up.

Are you only speaking to the buyer at one stage or are you meeting them where they stand.

Then where are they walking to?

Print it.

Pin it.

Keep it close.

Because if your message misses the zone?

It doesn’t matter how good it sounds.

We talked about these zones briefly in yesterday’s huddle which leads me to Art’s win next…