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- The Beauty of Timing: When to Send Your Follow-Up
The Beauty of Timing: When to Send Your Follow-Up
Tick-Tock, Sales Rock: The Procrastinator's Guide to Perfect Follow-Up Timing
"Timing is everything. If you're too early, you create resistance. If you're too late, you miss opportunities." - Jeb Blount, Fanatical Prospecting
🕰️ Tick-tock, tick-tock... The clock is ticking, and so is your prospect's patience. But fear not, sales stars! This week, we're diving deep into the mystical art of timing your follow-ups. Get ready to transform from a pesky mosquito into a precisely calibrated sales sniper! 🎯
You've crafted the perfect follow-up message, but it's met with radio silence. Your brilliance is wasted, your efforts futile. Why? Because timing, my friends, is everything.
Imagine sending that carefully worded email only to have it buried under 100 others. Picture your voicemail languishing unheard as your prospect jets off to Tahiti. Feel the sting of seeing your LinkedIn message marked as "read" but never replied to. The horror! 😱
But what if I told you there's a way to predict the perfect moment to strike? A method so powerful, it'll make your prospects think you're psychic? Buckle up because I'm about to show you how to become a timing virtuoso! 🎻
How To Master the Art of Timing Your Follow-Ups
Why should you care about mastering this skill? Because timing is the difference between being seen as a trusted advisor and an annoying pest. It's the key to tripling your response rates, slashing your sales cycle, and making your quota look like child's play.
Unfortunately, most salespeople are timing-blind. They're like a bull in a china shop, crashing into inboxes at the worst possible moments.
Here's why so many struggle:
• They rely on gut feeling instead of data
• They follow outdated "best practices" that don't work anymore
• They fail to consider their prospect's unique schedule and habits
• They're too impatient and follow up too quickly
But fear not! I'm about to hand you the keys to the timing kingdom. Here's how, step by step:
Step 1: Embrace the power of tracking tools
This step is crucial because without data, you're just guessing. And guessing is for amateurs.
Here are my top 3 tools for tracking and optimizing follow-up timing:
1. Yesware: Email tracking on steroids. See when, where, and on what device your emails are opened.
2. Calendly: Not just for scheduling! Use their analytics to spot patterns in when prospects prefer to book meetings.
3. LinkedIn Sales Navigator: Track your prospects' activity and engage when they're most active.