Multi-Channel Follow-Up Strategies

That Follow Up Fix, rollin' on through,
Helpin’ sales pros just like you!

Honk says the email, ping goes the text,
Never leave both parties wondering what’s next.

Bumpity-bump, conversations come along,
Keeping connections steady and strong.

Honk, ping, bump-don’t miss a beat,
With That Follow Up Fix,
Like a coffee with raw sugar mix,
Your approach stays sincerely sweet!

"The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways." - Richard Branson, from his book "Like a Virgin: Secrets They Won't Teach You at Business School"

This insight from business magnate Richard Branson perfectly encapsulates the essence of effective multi-channel follow-ups.

In today's interconnected world, where customers expect seamless interactions across various platforms.

Your ability to exceed expectations through diverse touch points can be the difference between closing a deal and losing a prospect's interest.

But how do you navigate the complex landscape of multi-channel follow-ups without overwhelming your prospects?

How do you ensure your approach is helpful and unexpected, rather than pushy and predictable?

Prepare yourself, sales pro, because we're about to dive into strategies that will transform your follow-up game and help you exceed customer expectations across multiple channels!

It's time to ditch the one-note approach and create a follow-up masterpiece.

Ready to turn your sales process from a solo act into a full-blown orchestra?

Let's raise the curtain!

So, your follow-ups are stuck on repeat like a broken record.

You're belting out the same old tune on a single channel, hoping it'll magically transform into a chart-topper.

But instead of applause, you're met with deafening silence.

Your prospects are changing the station faster than you can say "just checking in," and your performance is bombing harder than a lip-sync fail at the Grammys. 

Feel that knot in your chest?

It's the realization that you're missing out on a whole world of harmonious opportunities.

Your quota is slipping through your fingers like sand, and your sales manager is giving you that "we need to talk about your future with the band" look.

Meanwhile, your rockstar colleague is playing prospects like a fiddle, hitting all the right notes across multiple channels.

What's their secret sauce? (Spoiler alert: It's a multi-channel symphony!) 

But what if you could turn your follow-ups into a chart-topping hit? What if your outreach was so perfectly choreographed across channels that prospects couldn't help but join your fan club?

Grab your conductor's baton, maestro, because I'm about to transform you into the Mozart of multi-channel follow-ups!

"Stop Losing Deals to Poor Follow-Up"

Let me help you fix your follow-up. We'll analyze your current process and discover exactly where your follow-up breaks down.

You can then walk away with a research-backed blueprint, backed by data to turn uncertain follow-up into predictable sales success, so you can convert more prospects into buyers.

Slots are FREE and limited, so go here to RSVP and reserve your private consultation with me while spots remain available.

How To Orchestrate a Multi-Channel Follow-Up Symphony

Why master this skill?

Because in the cacophony of modern sales, a single-channel approach is like trying to win a talent show with a kazoo.

Master the multi-channel symphony, and you'll not only amplify your response rates but also compose lasting relationships that crescendo into a standing ovation of referrals and repeat business.

Unfortunately, most salespeople's multi-channel efforts sound more like nails on a chalkboard than a beautiful symphony.

Here's why:

• They spam the same message across all channels without consideration

• They don't understand the unique strengths of each channel

• They're afraid of "annoying" prospects by using multiple touchpoints

• They lack the creativity to craft a cohesive multi-channel strategy

• They're too focused on quantity over quality in their outreach

But don't fret…

I'm going to show you how to overcome these sour notes and become a multi-channel maestro.

Here's how, step by step:

Step 1: Map Your Multi-Channel Orchestra 🎼 

First things first, you need to assemble your orchestra of channels.

Each channel is an instrument, and you need to know how to play them all in harmony.

Start by auditing your current follow-up channels.

Email, phone, LinkedIn, Twitter, direct mail - what's in your repertoire?

Now, research where your prospects hang out most.

Are they email aficionados or LinkedIn lurkers?

Do they prefer a good old-fashioned phone call or are they TikTok enthusiasts? 

Next, create a channel preference matrix for each prospect.

This is your sheet music, guiding you on which channels to use and when.

Use a tool like Gong or Chorus.ai to analyze your past successful multi-channel sequences.

What combination of touchpoints led to the most meetings booked?

This data is your metronome, keeping your outreach in perfect time.