Last weeks newsletter I shared some personal stories.

Mentioned being in the trenches.

So, testing a new format based on feedback from the audience.

Let me know what you think.

Your Weekly Weapon

What It Is: The Follow Up Ecosystem Bubble Map

Your Hub for Sales Follow Up Growth.

This visual tool breaks down the six critical components of effective follow-up.

Think of them as your sales spokes.

Each spoke connected to a bubble represents a part of follow up that when aligned, ensures your follow-up is strategic, consistent, and compelling.

Most follow-up fails because we focus on just one or two parts.

This visual forces you to see the full ecosystem so you can spot where your follow up breaks down.

And fix them fast.

Here are the six bubbles:

1. Why – The personal purpose behind your follow-up (The fuel you need)

2. What – The message you’re sending (copy, CTA, tone)

3. Who (You) – The mindset and identity of you as the sender

4. Who (Them) – Your audience: their needs, wants, wishes, desires

5. When – The timing and frequency of your follow-up

6. How – The delivery method (gentle, loving, rough, down right dirty)

Bonus Bubble: Where - Location or channel used to place your follow up.

How to Use It:

1. Download the Full Follow Up Ecosystem Bubble Map with Worksheet below.

2. Use the worksheet on pages 3-5.
   Answer the questions connected to the bubble map worksheet.

Ask:

Is my Why clear?

Is my What relevant and valuable?

Am I showing up as a confident expert (Who - Me)?

Do I truly understand Who they are and what they need?

Is my When aligned with urgency or value?

Am I using the best How to impact them?

When the ecosystem is harmonized, your follow-up becomes unstoppable.

From the Trenches

Client Situation:
She’s actively building her book of business.
She already has one strong agent partner who sends her ongoing deals.
Now she wants to leverage that relationship to open more doors—other agents, more referrals, more escrow business.

Where She Was Stuck:
She didn’t know how to make it easy for her current partner to brag on her behalf.
She needed a way to package her value—proof, not just praise.

The Shift We Made:
We decided to build a “Look What She Does” collection.
A visually rich, testimonial-packed one-sheet (maybe even two or three).
Client quotes. Faces. A bold, colorful PDF that screams:

“This is what it’s like to work with me—and why I’m worth referring.”

This isn’t a flyer. It’s a social proof weapon.
A tool her partner can share proudly, without needing to “sell” her.

Result:
We started the project yesterday. It’s in progress.
But the clarity and confidence she felt just having a plan? Instant shift.

This is just one of 14 clients I work with Monday–Friday to help turn follow-up into a habit and friction into flow.

Here’s a screenshot from our 12 o’clock session last Friday.

You can see the momentum.

So much happiness. So much traction.

Gut Punch 

The Bank Heist Humiliation

You walk into a bank.

There’s pile of cash with your name on it.

Your deals, sitting there.

Begging you to take them.

Walk away wealthier.

Instead, you turnaround.

Leaving the pile.

Unmanned.

Unprotected.

While you’re off to chase new leads.

Your competitor walks in.

Takes the money right off the pile.

You didn’t just lose the sale.

You gave it away.

And all you had to do was…follow up.

Stop giving away your deals Follow Up Fam…Follow Up.

Manny “That Follow Up Guy” Vargas

PS. Day 13 question of 90 Questions, 90 Days